Influence of Facebook in the fashion industry.

Traditionally, magazines like Vogue and ELLE Magazine have been forecasting the latest fashion trends and inspiring consumers in making their next purchase.

With the rapid growth of social media, designers and brands now all have Facebook pages to share and promote themselves without doing much as Facebook users would ‘like’ and share for them. The viral marketing capabilities of Facebook is something an advertising budget cannot buy, nor compare to.

Shiv Singh, VP and global social media lead at Razorfish and author of Social Media Marketing for Dummies explains, “brands like Chanel, who have pushed designer Karl Largerfeld into the social media sphere to further connect with their customers, or Victoria’s Secret, who has 22 million fans on Facebook — you are able to see how these brands are able to connect with their customers and monetize on it through awareness, loyalty and engagement.”

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Screenshot of Victoria Secret’s Facebook page.

Facebook is definitely an effective shopping tool. Society has its way of influencing and affecting our opinions. With the amount of likes a product has, it would somehow be more desirable to consumers.

For example, if your friends or celebrities you follow on Facebook ‘liked’ or posts a picture of a brand or bag, it would be more attractive to you as a consumer to purchase as it affects your perspective psychologically.

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53,055 likes and 5,242 shares for Gucci.

It is common to succumb to the pressure of climbing the social ladder; wanting to own the most popular of designer brands. But is that what we really want, or do we want it because others do too?

Do you get satisfaction from owning designer goods? Without realizing it, society has influenced us to feel that way. Do you agree?

 

 

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Ethics of fashion bloggers

As most of us are aware, social media is taking over the world. It is no doubt an important tool of communication, especially in our generation.

Social networks like Twitter, Facebook, WordPress, Tumblr, Instagram and many more are great for mass marketing, allowing them to expand their range of public and maximise users’ online experience.

Fashion blogging has become a viral phenomenon and has remarkably changed how we interact with fashion. With the amount of fashion bloggers proliferating, brands now recognise their power and influence on the fashion industry.

Designers market their brands through bloggers as they seem to have trust and credibility amongst their followers.

Fashion Toast by Rumi Neely, Sea of Shoes by Jane Aldridge, and The Blonde Salad by Chiara Ferragni are examples of famous fashion blogs collaborating with designers to promote their brands.

Aldridge collaborated with Gryphon with her mom and also Urban Outfitters to produce a line of shoes.

Sea of Shoes blog screenshot

Jane Aldridge

Neely was modelling for Forever 21 in their campaigns and also attend fashion weeks and different shows around the world regularly.

Ferragni worked alongside The CoveteurVogue SpainTod’sRedkenLouis Vuitton, and Kenzo, just to name a few.

These bloggers now represent and work alongside the brands as professional promoters and no longer blog only as a matter of personal interest. What started as a hobby eventually turned out to be their occupation, where they have to dedicate and commit to. This would be an ethical issue as they are paid to do so.

Hypothetically, these bloggers paid to advertise, therefore are inclined to write good reviews about the brands sponsoring them. So are we certain it is their personal opinion, or are they supposed to write good reviews because they are working with these brands?