Ethics of fashion bloggers

As most of us are aware, social media is taking over the world. It is no doubt an important tool of communication, especially in our generation.

Social networks like Twitter, Facebook, WordPress, Tumblr, Instagram and many more are great for mass marketing, allowing them to expand their range of public and maximise users’ online experience.

Fashion blogging has become a viral phenomenon and has remarkably changed how we interact with fashion. With the amount of fashion bloggers proliferating, brands now recognise their power and influence on the fashion industry.

Designers market their brands through bloggers as they seem to have trust and credibility amongst their followers.

Fashion Toast by Rumi Neely, Sea of Shoes by Jane Aldridge, and The Blonde Salad by Chiara Ferragni are examples of famous fashion blogs collaborating with designers to promote their brands.

Aldridge collaborated with Gryphon with her mom and also Urban Outfitters to produce a line of shoes.

Sea of Shoes blog screenshot

Jane Aldridge

Neely was modelling for Forever 21 in their campaigns and also attend fashion weeks and different shows around the world regularly.

Ferragni worked alongside The CoveteurVogue SpainTod’sRedkenLouis Vuitton, and Kenzo, just to name a few.

These bloggers now represent and work alongside the brands as professional promoters and no longer blog only as a matter of personal interest. What started as a hobby eventually turned out to be their occupation, where they have to dedicate and commit to. This would be an ethical issue as they are paid to do so.

Hypothetically, these bloggers paid to advertise, therefore are inclined to write good reviews about the brands sponsoring them. So are we certain it is their personal opinion, or are they supposed to write good reviews because they are working with these brands?