Influence of Facebook in the fashion industry.

Traditionally, magazines like Vogue and ELLE Magazine have been forecasting the latest fashion trends and inspiring consumers in making their next purchase.

With the rapid growth of social media, designers and brands now all have Facebook pages to share and promote themselves without doing much as Facebook users would ‘like’ and share for them. The viral marketing capabilities of Facebook is something an advertising budget cannot buy, nor compare to.

Shiv Singh, VP and global social media lead at Razorfish and author of Social Media Marketing for Dummies explains, “brands like Chanel, who have pushed designer Karl Largerfeld into the social media sphere to further connect with their customers, or Victoria’s Secret, who has 22 million fans on Facebook — you are able to see how these brands are able to connect with their customers and monetize on it through awareness, loyalty and engagement.”

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Screenshot of Victoria Secret’s Facebook page.

Facebook is definitely an effective shopping tool. Society has its way of influencing and affecting our opinions. With the amount of likes a product has, it would somehow be more desirable to consumers.

For example, if your friends or celebrities you follow on Facebook ‘liked’ or posts a picture of a brand or bag, it would be more attractive to you as a consumer to purchase as it affects your perspective psychologically.

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53,055 likes and 5,242 shares for Gucci.

It is common to succumb to the pressure of climbing the social ladder; wanting to own the most popular of designer brands. But is that what we really want, or do we want it because others do too?

Do you get satisfaction from owning designer goods? Without realizing it, society has influenced us to feel that way. Do you agree?